Sales Incentive Programs that Work
Posted by special buzzer on May 25, 2009
Creating sales incentive programs is not the hard part. It’s creating sales incentive programs that work that remains tricky. We all know that sometimes it’s necessary to add an element of enticement to motivate your employees, but we have to keep in mind that sometimes it’s not what you give; it’s how you give it.
Sure, you can just offer incentives to your staff members for overachievement, but make sure these gifts can be given immediately. No one wants to wait a long time for a reward. That’s why there are employee recognition reward programs online that offer staff members e-certificates they can redeem right away. All they have to do is hop online and browse through a catalog of gift. They choose a great reward, such as a gift certificate to a restaurant or tickets to a movie, and the system will gather their mailing information. Then, their reward will be sent to them. You, the boss, don’t have to lift a finger or get involved.
And also, keep in mind that it really is not the price tag that people care about. They want the recognition and respect of their supervisors. Sometimes folks just need a little motivation to rise above the rest.
Bucky said,
Giving people certificates that they can redeem right away is a good idea because it creates that link between hard work and a reward. That’s perfect social conditioning.
Tony M. said,
I’m torn about this idea. I like the idea of giving my staff rewards, but I don’t want to encourage them to seek instant gratification.
Ryan S. said,
Giving employees quick feedback on a job well done is importnat. People are so impatient these days, that they need that instant “Atta Boy!” in order to feel appreciated.
Wolfgang said,
The idea of farming out your incentive program to a third party only makes sense if it’s cost-effective. If you can find a company that can do it cheaper than you can do it in-house, why not?
Hannah H. said,
It’s always better to give your best workers something they really value instead of just the pat on the back. A pat on the back is more appreciated when it comes with a free steak dinner or something.
Dick V. said,
While I think it’s cost-effective to offer your sales staff things like sports tickets and restaurant meals, I also think that straight cash bonuses are an excellent incentive. But if you can get your sales staff inspired to work harder without spending a lot of money, then I’d love to hear what you’re doing.
Sven said,
Giving your staff a timely reward of something that they really want is the best of all possible worlds. Employee incentives are only worth it if they really spur people on to greater effort on the company’s behalf.
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