Who Are You Marketing To?
Posted by SpecialBuzzr on October 22, 2009
Marketing is a tricky business. People go to school for many years to learn what they need to know to be good at marketing. If you’re trying to market your business on your own without this education then you’re at a disadvantage. However, it can definitely be done.
The most important thing that you need to know when starting out your marketing campaign is who exactly it is that you are trying to market your products to. You don’t just want a general idea. You want to try to imagine who the ideal customer would be for your store so that you can gear your marketing efforts towards that person.
For example, let’s say that you wanted to open a boutique clothing store similar to existing stores like Room Seven and Deux Par Deux. Would you be interested in marketing to the children who wear this clothing? Would you plan to market to the parents of kids of a specific age group? Are you targeting families that earn a certain amount of money?
It may seem tedious to ask yourself all of these questions but it’s worth the time that it takes. By asking yourself as many questions as you can about who your ideal customer is, you’ll know exactly who it is that you’re marketing to. It’s a lot easier to target your marketing process when you know this information and your marketing will be a lot more effective!
One of the most frustrating things I find about being a parent and an entrepreneur is that there never seems enough time in the day to get everything done. Both the business and your children need attention, and by the time you have done both it is late – really late and though you need to go to bed, there is always work to be done.